Website designer sales web design (white label web design). This is the first business principle of web design companies, as is many other types of business. There is nothing new here, except that the main purpose of the website is to create business for the owners, and a website that simply accumulates dust does not.
No one says that web design should create direct sales for any business, but it must connect with the business owner’s market and attract the market. If the site is not connected to the market, it is just a matter of picking up the trash. This may be a good thing, but there will always be dust. Part of this problem is our responsibility as a small business owner. We didn’t go to the website designer, we said, “I need a website designed for my online market.” Instead, most small business owners say, “I need a website designed for my business.”
Our market does not care about us.
The difference is in the way we create the text and the intent it gives to the project. When it comes to our business, it is not in our market. Therefore, even if our market is not impressed or concerned, we will end up with what we are passionate about. What matters to our market is its problem, not the look of our website. They don’t share our website with others because it looks good, but when our professional website helps them and tells them about our industry and how to choose the best choice based on their needs, they share our website (white label web design).
Do we understand our marketing choices?
Most likely, our web designers don’t want to go there. Instead, they threw themselves on us to look at their wallets and advised them on how to personalize and create something completely original for us.
And our fault is that we go there, but we don’t know better things.
But this is not our fault. We use experts to get the best information, and we often talk to conflict-of-interest professionals. This is where the web designer advises us on the products he sells. We may never have clear information about all the options.
If the conversation never touches the low cost or no cost of “pull marketing,” we won’t be able to get all the options available.
If the conversation never discusses the difference between the population market and the virtual market, we can’t see our real needs.
If the conversation never discussed how to define marketing materials for our online marketplace (not just guessing our virtual market), then we didn’t use the website to provide the best service for our business.
If it’s not what the web design industry doesn’t talk about, there’s more. Web designers don’t talk more about our market, but ask us to describe them. It is much easier for them to imagine something for us. As a result, most small business owners will eventually have a gorgeous website that has been closed since the first day.
In order to design our online marketplace, design companies must know how to discover virtual market elements that we don’t even know. They should understand virtual markets and understand why they are different. Website designers need to understand the buying habits of our markets, which value our market value and our shared values with the market. But the designers of the website, whether they are fashionable or not, will not give us.
The solution lies in market segmentation.
This is just another term for mental graphics. Segmentation divides the entire geographic or national market into seven market segments, each of which has a mental state that describes the buying patterns, values, likes and dislikes, and general beliefs. These are better tools to work on the web.