Well, first of all, I would say that having a well-optimized website can always bring you more business than social networking, especially if you are a small and medium-sized local company because there will be more people writing. Google, Yahoo and Bing and other search engines “port Meg haircut” is better than any social networking site, if you don’t have a website, you will miss this potential business.
However, despite all the statistics (not very good), I still think it is always a good idea for companies to use social networks, unlike today’s MMS professionals, why? Because it is obviously not as effective as they claim. Basically, SMM and the company see social networks like Facebook as a new mature market. When Facebook began measuring the number of users of its users, PayPal co-founder Peter Thiel invested $500,000, or 7% of the total. The company (June 2004) has since then, some venture capital firms have invested in Facebook, and in October 2007, Microsoft announced the acquisition of 1.6% of Facebook’s shares for $240 million.
However, since the beginning of Facebook (2012), SMM and companies have not really used the number of online Facebook users. The truth is that these numbers are not equal to buyers. Is it true that social networking is in the interest of social media marketing companies (smm panel)? of course can. People think that companies can sell in large quantities through advertising and marketing. Is this like the best interests of Facebook in social networks? of course. In early 2012, Facebook revealed that its profits rose from 65% last year to $1 billion, as its revenue (mainly from advertising) increased by nearly 90% to $3.71 billion. . The concept of SMM works for them, but is it useful to you? Um… not counting, but that doesn’t necessarily mean he will never do it.
I think the main difference between social networks and search engines is intent. Google users deliberately search for certain content. So if they are looking for a hairdresser, that is what they are looking for at this particular moment. For things like Facebook, the main goal is usually to connect with your friends and family.
In October 2008, Mark Zuckerberg himself said: “I don’t think social networks can be monetized like research (search engines)… In three years, we have to find the best model, but this is not Our main focus today. “Perception is one of the most important issues companies face in social networking and SMM. According to the IBM Institute for Business Value research, “there are significant differences between business issues and consumer expectations and consumer expectations for social media (smm panel) and business interaction.”
For example, in today’s society, people don’t just recommend, like, comment or detail on Facebook, and don’t get a return, so the old adage “What happened to me?” So most people offer and social networks The main reason for brand or company interaction is getting discounts, but brands and companies believe that the main reason people interact with them in social networks is learning new products. For brands and discount companies, it ranks only 12th among the reasons people interact with them. Most companies believe that social networking will increase sales, but only 38% of consumers agree.
If you want to achieve certain goals, companies need to find more innovative ways to connect to social networks. IBM’s research on companies that have learned to take advantage of social media has shown good steps, especially when asked about what social networks they do when they interact with companies or brands. “Getting discounts or coupons” and “purchasing products and services” are two main activities, and an American ice cream maker called Cold Stone Creamery offers discounts on its Facebook page.